2022 Camera Film Distribution Generation and Reinvestment

ended

2022 Camera Film Distribution Generation and Reinvestment: The objective of this proposal is to enable Camera Film to acquire and release non-national European films locally, bringing European cinema to a wider audience and promoting European film traditions and talents. Camera Film consists of a permanent staff of four as well as select freelance consultants working to ensure the best possible campaigns for our titles. With support from the Media Programme, we have the possibility to invest further in acquisitions, bringing home the upmost quality fare, and also to invest more in the promotion and marketing of said titles, hopefully attracting a larger audience. During an average year, we will distribute 8-10 non-national European titles, acquired at international festivals. Further, we will usually pick up 3-4 national Danish titles, primarily documentaries, and supply the slate with select Asian titles. Our titles normally premiere in 12-20 cinemas nationwide, primarily arthouse and some mainstream cinemas. During its theatrical life a title will usually reach 40-50 cinemas. We always start early, presenting the films for cinema owners - often the first screenings will be at one of our yearly national cinema conventions. Cinemas always receive physical and digital materials for promotion, both in the cinema an on their respective platforms. Apart from the classical print and outdoor media advertisement we also work strongly on social media with specific campaigns on Facebook and Instagram, as well as organic outreach on these social platforms. We also utilize organic outreach when contacting and, in some cases, direct-mailing select groups that we believe will have an interest in the film.