2022 Generation and Reinvestment

ended

CutAway as a film distribution company focused on arthouse films. With the support from MEDIA Creative Europe we will work in strengthening the distribution of European works on the territory of N.Macedonia, which was disrupted with the Covid-19 crisis. Our advantage is that Cutaway owns the VOD platform Cinesquare and was able to release films also online on Cinesquare. So, when the covid-19 crises came this was our advantage to continue the distribution of the films. The distribution business constantly evolving, so CutAway extends over innovative avenues for distributing content to find new audiences. CutAway approaches each title creatively, using social media and guerrilla marketing tactics to connect each film with both its core and secondary audiences. The number of prints to cinemas depends from the strategy, which is prepared for each film individually. However, we do a prelease marketing with advertising on TV and radio channels and online marketing with web banners and promotional articles on at least five viral websites, also including posters and promotional flyers. Additionally, with distribution support we increase the promotional measures and number of TVs, websites, posters outside and inside theatres and frequent locations, cinema trailers and ads on national and local broadcasters, online marketing and social media campaigns, press ads and other promotional materials. We try to create a buzz on social media for the films before they are released as they mostly address the younger audience. In this digital world, we find a way to present our films also in our VOD platform, Cinesquare, so that films can be more easily available to everyone, especially for cities that do not have cinemas or center of cultures. Cutaway will reinvest in minimum guarantees of two films and also in P&A and optical & digital costs of two films, while following the already established distribution strategies, network and experience.