2023 - VIVARTO - FILMDIST

ended

Vivarto operates on Polish theatrical distribution market as of year 2006. Earlier specialised in European art-house lms, from year 2014 our film library was gradually changed towards younger viewers target. Currently 90% of released titles are live-action lm for children, 5% classical animations, 5% CGI. Way of operating on market : 10-12 lms released per year. Our position on theatrical distribution market is almost constant which in time of constantly growing competition we treat as our success. Of course without constant Creative Europe Automatic support our market share wasn’t be possible to keep. Vivarto average market share between years 2014 and 2022 was: 0,2% which means 200 000 – 350 000 admissions per year. Till now the best year was 2017 when we reached 380 000 admissions. Year 2022 vs 2021 admissions increased by 35% to 331 000. We try to work with all cinemas in Poland, even with biggest cinema chain companies. Yet regarding regular distribution in multiplex cinemas, our actions are limited due to quite big VPF’s costs. Actions : posters ( printed and electronic), yers, banners, trailer’s campaigns in cinemas, internet advertisements, social media. Important part of our campaigns are cross-promotional actions made in cooperation with art-house cinemas and multiplexes. Frequently, to make our oer more attractive we add small gifts to every ticket sold. Due to genres of lms distributed the main part of total cost are dubbing costs. Using 2022 fund generated, we plan to acquire 12 titles which we expect to cause between 10 and 20% increase of admissions