2024_GENERATION&REINVESTMENT_WANTED_EUROPE IN ITALY

ongoing

For Just Wanted, the support provided by the MEDIA grant plays a crucial role in sustaining our commitment to bringing high-quality European cinema to Italian audiences. Thanks to this contribution, we are able to take risks on auteur-driven films that, despite their artistic and cultural relevance, often struggle to find space in the Italian distribution market. The grant also allows us to invest in internationally acclaimed titles — works that have received major awards at key European festivals — which typically require a higher investment but can lead to important results in terms of audience engagement and box office performance, helping to maintain a sustainable balance between cultural value and economic viability. For 2024, we plan to allocate the MEDIA support as follows: • 70% for the acquisition of distribution rights • 25% for theatrical promotion, marketing, and advertising • 5% for online promotion and marketing (still under development) This year, we have also placed a stronger focus on acquiring films directed by women and selecting stories with the potential to resonate with a wider audience. Our aim is to diversify our catalogue and reach new viewer segments while continuing to promote bold, relevant, and meaningful European filmmaking.