A SIMPLER, CHEAPER AND EASIER TO RECYCLE AEROSOL CONTAINER

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Aerosol containers have remained virtually unchanged since they were first invented in the 1950’s. Aerosols have multiple unnecessary components, each of which must be sourced from separate suppliers and use significant aluminium (1.58 kg/1,000 units). Multiple components means that specialized equipment is needed to assemble aerosols and slows down filling times. It also makes final products difficult to recycle with 704 million aerosols sent to landfills every year. Purple Holding has developed a completely new aerosol container, Click/Spray, that will shake up this stagnant market for the first time in over 50 years. Our radical new design doesn’t change standard components of conventional aerosols, but completely rethinks their structure to remove the need for a valve mounting cup. Our new, patented valve creates for the first time an opportunity to design endless options for new sizes and shapes. Fewer components means our products are 20% faster to manufacture and assemble, 25% faster to fill, use 5% aluminium and are easier to recycle. This saves the manufacturer €30/1,000 units and 1.5 kg of aluminium for 1,000 units for a reduced environmental impact. This gives aerosol manufacturers and the brand owners who use these products, incredible cost margins and up to 20% more revenue as well as greater control over supply.