acCURAte-Business

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CURA-B aims at enabling the innovative power of entrepreneurs to strengthen services in health and social care markets. In this project, organisations in the area of economic development, providers of health and social care, as well as universities are working together to develop and test new business models, communicative interactions and strategies for a smooth and win-win implementation of innovative products and services on the social care market. With ageing populations in Europe and a shrinking work force, it is a challenge for society to provide high quality care and optimal living conditions for elderly people, at an affordable cost. Partners in this project realise that many innovative products, services and concepts have been developed in their respective regions, but few of these new inventions have found their way to the market of social care. A new market approach is therefore necessary in order to let everybody succeed in the business chain, from inventor to end-user. This project will therefore launch a call for solutions, in a crossborder joint effort. The aim being to find solutions in the field of "telecare" and "well being for the elderly"

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