Adria Digital Media Observatory 2.0.

ongoing

The Adria Digital Media Observatory 2.0 (ADMO 2.0) builds on the original project, emphasizing media literacy activities and enhancing cooperation with international stakeholders. It continues the efforts of the Croatian-Slovenian hub to tackle disinformation while cooperating with EDMO through a multidisciplinary and intersectoral approach. ADMO 2.0 addresses the growing challenges to democracy and society by expanding its focus on media literacy, empowering citizens to evaluate media content critically, and strengthening collaboration among diverse actors. The project combines expertise from different fields to target disinformation sources, networks, and narratives through innovative methods and a broader societal approach. ADMO 2.0 is dedicated to developing a strong, inclusive community of academic researchers, fact-checkers, media professionals, journalists, and civil society advocates. With its varied perspectives, this Consortium will detect, analyze, and respond to disinformation campaigns while supporting government and regulatory bodies in their efforts to combat disinformation threats. ADMO 2.0’s key activities include media literacy education, expanded collaboration with journalists, educators, and civil society, and comprehensive capacity-building initiatives toward citizens. The project will continue producing fact-checks and analytical reports on disinformation content while reinforcing cooperation with EDMO through participation in joint activities. Consortium will monitor the implementation of the Code of Practice on Disinformation and Digital Service Act. All these activities will be regularly and promptly communicated to broad audiences. By enhancing media literacy and fostering collaboration, ADMO 2.0 will reinforce efforts to combat disinformation through multiple sectors and empower society to navigate the media landscape better.