Afghanistan’s National Strategic Communications

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The Afghan Government seeks to better communicate its work, programs, and achievements by proactively engaging and informing the press and public, and would like to build its capacity to communicate information in a timely, responsive, and transparent manner. It is working to reform its existing structures by organizing a Palace-led whole-of-government approach to improving effectiveness, efficiency, coordination, and cohesiveness in its strategic communications. Shortcomings in national communications have contributed to public misperceptions. Other areas to improve include inter-ministerial communication, more prompt and responsive messaging, and creating feedback mechanisms. The Afghan Government also wishes to more effectively engage Afghanistan’s free media and civil society through sustained dialogue, information sharing, and feedback. Through this open competition, applicants will submit proposals to work with and advise the Afghan Government, building on improvements that the Afghan Government has already put in motion, to implement the following objectives: review the government’s message formulation and dissemination structures, analyze citizens’ feedback, and assist with producing content suitable for use by the media.

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