Agri Next: Engaging the Next Generation with Sustainable Agriculture

ongoing

The project aims to promote the CAP by addressing key challenges in agriculture, fostering sustainability, and engaging diverse audiences. Objectives include raising awareness of CAP’s role in sustainable farming, encouraging generational renewal, empowering women in agriculture, and highlighting CAP’s contributions to food security, biodiversity, and rural vitality. Through innovative AV and targeted dissemination between 09/2025-08/2026, AgriNext aims to reach 1,000,000 viewers and directly engage 180 participants through events. To achieve these objectives, the project will produce a total of 60 AV materials, including 12 TV interviews, 12 personal stories, 12 short explainer videos, 12 Smart Farming Tips videos, 6 Facetime calls with Agri advisors, 6 podcasts, 3 educational films, and 3 VR walkthroughs. These materials will highlight CAP’s key themes, such as sustainability, climate action, and generational renewal, while offering relatable narratives and actionable advice for farmers, youth, and the general public. We will organize 2 educational events for students, 2 farm visits, 2 workshops for journalists, and a 6-day CAP exhibition at the AGRA Fair, Slovenia’s largest agricultural event. These events will serve as interactive platforms to foster dialogue, provide hands-on learning opportunities, and present CAP’s achievements in an engaging and accessible way. Dissemination will leverage multiple channels, including TV Idea’s network, which will broadcast all AV materials and feature event highlights. The project will utilize Slovenia’s largest network of regional online media, including Sobotainfo.com, Mariborinfo.com, Ljubljanainfo.com, Pomurec.com, Dolenjskainfo.com and Ptujinfo.com, which collectively reach over 9 million readers monthly. CAP-related content will also be shared on the national portal Žurnal24, targeting a broader audience across Slovenia. International dissemination will include Kleine Zeitung-AT, 24sata-CRO and Hungarian Agri outlet.