Agricultural Sustainability and European Awareness through the CAP

ongoing

2025-IT-LINFORMAPAC aims to bridge the information gap surrounding the Common Agricultural Policy (CAP) in Italy, making its benefits more accessible and relatable to diverse audiences. This ambitious project, spearheaded by Edizioni L’Informatore Agrario (EDIA), uses innovative communication tools and strategies to target youth, farmers, and urban citizens. It focuses on three main objectives: increasing general awareness of the CAP by 20%, enhancing public perception by 10%, and promoting sustainable agricultural practices. The project employs multimedia content, including videos, podcasts, and educational toolkits, alongside workshops, webinars, and social media campaigns to engage its audience effectively. Through strategic partnerships with schools, universities, and industry stakeholders, 2025-IT-LINFORMAPAC aims to reach over 100,000 citizens in the short term. Its medium-term goal is to foster a deeper understanding and adoption of sustainable practices within the agricultural sector, while its long-term ambition is to solidify trust in the CAP as a cornerstone for food security and sustainable development. By combining multichannel campaigns with dynamic stakeholder collaboration, the project is set to be a transformative initiative in reshaping public engagement with European agricultural policies, building a bridge between European institutions and Italian society at a crucial time.