Alley-oop Africa: Educating and raising the awareness of young people on sustainable development issues through sports and the use of media tools

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The program organizes a competition between 20 young girls and boys in a Basketball Academy for close to a month. They are selected in seven countries (Benin, Côte d’Ivoire, DRC, Mali, Morocco, Senegal, Togo) based on their sports skills and their awareness of the SDGs.The competition comprise four stages:Collective thematic projects: building group projects on gender equality and health with support from a CSO Individual projects: experimenting with individual projects on the themes of sustainable development  Sports challenges: sport sessions with basketball starsPersonal and collective development: fun activities based on sport and raising awareness of the SDGs.These filmed activities lead to the creation of educational tools that aim to raise the awareness of over 120 million African viewers on health and gender equality. Following the broadcast of the television program, a community training and debate campaign has been deployed in Mali, Senegal and Togo. It aims to increase public support for the activities implemented, change behavior in terms of gender equality and raise awareness of local health issues.