Alpe Adria region experience [Unofficial translation provided by Interact]

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Common challenge: The development of tourism is generally planned at national or regional levels without effective cross-border co-operation. So far, no effective cross-border approach for the development of sustainable tourism and of a specialised cross-border tourist offer has been developed for the cross-border area Alpe Adria Kararavanke/Karawanken. This area is rather weakly developed, even though it has great potential for the development of tourism. The general objective is to strategically plan the sustainable development of the Alpe Adria Park Karavanke/Karawanken area with the following outputs: - drawn-up comprehensive valorisation of the cross-border area, - developed specialised tourist offer of hiking, cycling and winter adventures, - new knowledge and qualifications of tourist service providers and other stakeholders, - innovative cross-border marketing approaches (mobile application, adventure weekends etc.), - long-term strategic tourism development plan, - cross-border booking centre and innovative cross-border platform. Planned approach: A combination of the bottom-up and top-down approaches will be used. With the innovative methods of work, innovative solutions and approaches will be used that can be realised in a quality way only by a good cooperation and networking of beneficiaries: partners and target groups (municipalities, public institutions, SMEs, sectoral agencies, general public) in the cross-border area. What is new: the underdeveloped cross-border tourist area will be placed on the international tourist map for the first time with an innovative range of products and marketing approaches. Furthermore, the cross-border development of the green tourist region Alpe Adria Karavanke/Karawanken will be ensured. All of the above will guarantee a long-term development of sustainable tourism in the area, create new jobs and increase the number of overnight stays.

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