Alpine Health Tourism – Positioning the Alpine region as globally attractive health promoting place

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Outdoor recreation in natural environments is becoming an important aspect of healthy living and a remedy against the deficiencies of urban life separated from nature. With its exceptional nature, cultural heritage, healthy climate and long tourism tradition, the Alpine region possesses significant prerequisites to benefit from this trend. In contrast to the current, fragmented approaches towards the promotion of Alpine assets, the project HEALPS aims to develop a common basis for the positioning of the Alpine region as an attractive health-promoting place through data compilation, generation and the visualisation of unique Alpine assets related to health. The project incorporates four different perspectives: Alpine resources, customers and providers as major stakeholders, education and technology. This approach addresses EUSALP’s strategy of a better utilisation of Alpine-specific resources and creates a basis for the development of Alpine health tourism value chains to drive job creation and growth in remote Alpine areas.

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