Alternative Delivery Channels

completed

The project aims to support an Indian bank in establishing a financial inclusion model around agent banking targeted at the migrant population. The project will be piloted in the state of Gujarat. The bank will work with select business correspondents to develop an agent network in areas with dense migrant population, provide assistance in opening accounts, and facilitate remittances through select banking channels. The bank will use remittances as an entry product and market other products to migrants through the agent network. The agents of the network will be trained to cross-promote other products of the bank such as savings or credit to this new set of customers. The project will develop a business case and revenue models for a profitable financial inclusion business.