Alternative TV Rating measurement system in Moldova

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The U.S. Embassy invites interested organizations to submit applications for projects that would provide reliable, statistically valid television ratings measurement in Moldova. This program has the goal of establishing an independent trusted provider of unbiased (open) data on TV audiences in Moldova to be used by advertisers, media outlets and other stakeholders. This funding opportunity is authorized by the Foreign Assistance Act of 1961. Program Objectives: Reliable and trustworthy ratings data are essential for a functioning media market. This project seeks a partner who has a research-based, creative proposal to collect and publish such data for Moldova. Applicants are encouraged to think broadly about the problem and propose solutions that will result in ratings data that reflect reality and can be proven to be accurate. Such a solution could include elements as laid out below: · Establishing a consortium of reputable organizations in Moldova to lead the process to create an alternative measurement system. · Consulting with Moldovan TV stations, media organizations, and advertising agencies during the design of the new rating system · Negotiating access to audience data with major Internet Service Providers (ISPs) whose services include access to TV as well as others who may have audience data. ·       Providing expert analysis of the data collected, including through the use of outside, independent experts. · Providing free access to ratings and independent data analysis. · Promoting the new service among stakeholders (advertisers, media outlets, business community). Applicants may also provide an adjusted plan or use their own vision on tackling the issue.

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