ANIMAL TALES OF CHRISTMAS MAGIC (LE GRAND NOEL DES ANIMAUX)

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Animal Tales of Christmas Magic is a unique animation bringing together 6 female directors from various countries who set themselves the challenge of telling 5 modern Christmas tales that blend poetry and humor. The universal dimension of all 5 stories can resonate worldwide, beyond the Christmas theme which is actually a pretext for tackling environmental issues with a young audience. Each tale is in 2D and draws inspiration from traditional techniques such as paper cut, linocut or watercolor. A sixth director has overseen the intermediate sequences, which we will use to move seamlessly from one tale to the next. We hope to create a modern classic that will inspire generations of children for whom this may be their first experience of cinema. The general objectives are 1/ to coordinate a large experienced and involved grouping of well-established theatrical distributors covering 26 European territories, in their strategy to promote and release the film in cinema and subsequent medias. 2/ To encourage them to gather, exchange, share ideas and marketing tools altogether to maximize the visibility of the film to reach a broader audience by more ambitious campaigns 3/ To enhance and promote the universal message over environmental issues. Numerous coordination activities are planned between producers, distributors and sales agents. There will be a creation of marketing assets jointly produced for the grouping in partnership with the French distributor to be shared with the group. Distributors will combine traditional tools and classic advertising with more specialized marketing techniques, making good use of social media and digital. We will oversee the creation of a newsletter that will help the circulation of information among all partners from the first European release so as to share key elements of each national marketing campaign to encourage distributors to collaborate and share materials, ideas and fallouts.