Application for reinvestment in activities of french release of non national european films

ended

This application for this call European Films distribution automatic is very important for us, Les Films du Losange, as French distributor. It allows us, with previous films we released since two years, (even in 2020, we tried to release few films) to reinvest in new films for the next months. And it is more and more important because of the hard difficulty of the market, especially since the pandemic. In France, we lost more than 40% of admissions. And distribute european films, art house films , in our world, it becomes really hard. We have to think different, to adapt to the changes of the movie industry. At the same time, we have to continue to release films on theatres, with more and more digital promotion or innovation in promotion for create some value, we have to get young audience to come back to the theatres and see european films. It's not just for the theatre business, but is for create some value about european director, in order theses films and in order to these films could be sold , and existon the digital TV and platforms. This automatic grant allows us to reinvest in non national european films, in P&A , and also for pay a guaranteed minimum to acquire new films. Our team distribution works for the french releases of several films, for the marketing, the press, the research of the audience, for the programming of the theatrical release, about 7-9 films per year. We alrealdy have a strategy for the next two years.