Arcelik Regional Expansion

completed

Established in 1955, Arcelik A.S (Arcelik or the company) is the market leader in Turkey’s household appliances sector, with revenues of approximately $2.4 billion in 2003. International revenues accounted for approximately 50% of this amount. Its asset size was $1.8 billion at the end of 2003. The company pursues a two-fold strategy targeted at the following components: - maintaining its dominant position in the domestic market and - strengthening its position internationally through brand development, export sales, as well as through acquisitions and greenfield expansions abroad. Arcelik has state-of-the-art production facilities, practices advanced production management techniques, maintains cutting-edge research and development (R&D) capabilities and has experience in implementing new technologies and launching innovative products. In 2002, Arcelik started to develop operational and commercial bases outside Turkey with the acquisition of Romania’s only producer of refrigerators and the purchase of five West European brands. The project supports this strategy through helping the company implement a number of corporate-wide initiatives, including those related to the modernization and capacity increases of existing plants, R&D, information technology, production and the establishment of a green-field washing machine plant in Russia.