Archipelago Raid

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The project Archipelago Raid was developed as an international sporting event in the setting and venue of our fantastic archipelago and beautiful nature. The aim of the Archipelago Raid competition was originally to achieve recognition among the international top sailors, a goal that already has been attained. The aim of the project Archipelago Raid was to introduce the Archipelago to the rest of Europe. International top sailors’ participation in the event created interest in other countries. International journalists from the participating countries were invited to the event to report on the success of their countrymen. This would in turn lead to the archipelago finding a more prominent place on the world map. Aside from the visual and textual information presented in television and in print, direct contacts were created between the participants and the visitors. Also, the project provided Interreg IIIA Skärgården and the EU with publicity arising from each participating team. The target group consisted mainly of people interested in yachting. Thanks to the archipelago and the beautiful environment, the television broadcasts addressed a wider target audience, regardless of interest in the sport. By exposing the archipelago for the general public the aim was to increase the knowledge of and interest in the archipelagos.

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