Arctic Pulse

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The project will create the new ARCTIC PULSE brand that will convey a great diversity of musical and artistic expressions from past, present and future visible to a larger audience at Nordkalotten. In the future, ARCTIC PULSE will be an attractive way to classify and promote art and culture linked to the intangible cultural heritage of Nordkalotten. The goal is that with well-packed experiences, in the form of live music and cultural collaborations, the project will visualise the region’s intangible cultural heritage for a large audience. More than 1,100 active participants and more than 130,000 in audiences are allowed to take direct part of the project’s efforts. Many more will in the long term be exposed to ARCTIC PULSE as a brand. In music, rhythm and pitch are the fundamental foundations. Say “African rhythms” and immediately produce both sound, image and an associated energy level in people’s thoughts. Associations vary from person to person. In this context, the point is that the vast majority of us have an association with the concept of “African rhythms”. The “Rhythms of the North” what is it? Do you have any association at all? At present, there is not enough impression to be able to relate to the expression — the project should remedy with ARCTIC PULSE! Arctic Pulse is also the name of the concept that all the activities of the project are permeated with. With Arctic Pulse, the project will convey an exciting range of musical and artistic expressions that form an important part of Nordkalotten’s intangible cultural heritage.

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