AUTOMAT 2020-21

ended

Vivarto operates on Polish theatrical distribution market as of year 2006. Earlier focused on European art-house films, from year 2014 our portfolio was gradually changed towards younger viewers target. Currently 90% of released titles are live-action film for children, 5% classical animations, 5% CGI animations. Way of operating on market : 10-12 films releases per year. Mostly small and medium releases instead of a few big ones. Our position on theatrical distribution market is almost constant which in time of constantly growing competition we treat as our success. Of course without constant Creative Europe Automatic’s support our market share wasn’t be possible to keep. Vivarto's average market share between years 2014 and 2021 was: 0,2% which means 200 000 – 300 000 admissions per year. Till now the best year was 20117 when we reached 380 000 admissions. We try to work with all cinemas in Poland, even with biggest cinema chain companies. Promotional campaigns are targeted to school teachers, parents, children and youngsters. Actions : posters ( printed and electronic), flyers, banners, trailer’s campaigns in cinemas, internet advertisements, social media. Using 2020-21 fund generated, we plan to acquire 12 titles which we expect to cause between 10 and 20% increase of admissions.