Awareness raising and behaviour change program to empower consumer-citizens to live toxic-free lives, reduce chemical risks on their health and the environment, and to upscale their positive impact

2026-07-22

Chemicals of concern are among the priority topics of the ‘Circular Economy and Quality of Life’ sub-programme of the LIFE. The topic explicitly highlights that the prevention and reduction of harmful chemical impacts shall be reached through promoting the phasing out of substances of concern. Our project will contribute to this by product and substance focused awareness raising, mobilization and behaviour change programs as well as advocacy on the local and European level. We aim to raise awareness in the CEE region about the environmental and health impacts of the chemicals of concern in consumers goods and alternatives by reaching at least 11.950.000 individuals, increase the awareness in least 5-10% of the directly reached consumers. We will work for consumer behaviour change: 103.100 consumers will more actively seek for pre-purchasing information, avoid products with harmful substances, choose alternatives or otherwise change their behaviour to reduce chemical exposure. In order to contribute to systemic changes we will mobilize 20.600 citizens to support policies to phase out or eliminate of substances of concern. The ToxFree LIFE for All will raise awareness of local and EU decision makers, provide insights to policy about its test research findings. We will build partnership with 100 civil society organisations and projects across Europe for the mutual support of reducing human and environmental exposure to the chemicals of concern and for the wider adaptation of the project results. Key activities include: coordinated product tests by established consumer organisations, information and mobilization campaigns involving consumer citizens, local engagement and behaviour change programs, advocacy and network building. The action will take place in Austria, Czechia, Hungary Slovenia and Slovakia. Our ambition is to activate consumers, decision makers and relevant stakeholders from the CEE region that has been less active in the field of our key activities.

Hungary

2025-10-01