Awareness raising and info through art on irregular migration risks in Mali

ended

The statistical data highlights that Italy and Spain are the main gateways to Europe for migrants coming from and going through Mali, while secondary movements to other EU states often follow. AwArtMali is a joint action among partners from Italy, Spain and Cyprus, with the support of an NGO and a Communication Agency from Mali, aiming to contribute to the change of perceptions and behaviour of Malian nationals looking to irregular migration to EU as the only solution to their economic and social problems (impact). Project’s outcomes are: to make Malians aware and informed of the risks of irregular migration, and also on relevant legal alternatives of migration, on economic opportunities of staying in Mali; to strengthen the message against irregular migration; to activate participatory processes involving relationship building and dialogue among Malian diaspora and other relevant stakeholders and establish a network involving them; to give voice to Malian Diasporas in Italy and Spain. The project will develop a sustainable communication strategy and a target oriented campaign, through a multi-stakeholders approach. In particular, AwArtMali focuses on: Research for an effective communication (WP2), Development of a tailored communication strategy (WP3), Campaigning–theatre, video-doc, APP, blog and other media (WP4) and Building sustainability–stakeholder capacity building and MoU (WP5). The beneficiaries are people in Mali (both national and migrants in transit toward EU through Mali –number and type will be defined by the preparatory research in WP2), the Malian diasporas in Italy and Spain (40) and other relevant stakeholders (40). The Malian people directly targeted by the project will become medium and long term beneficiaries after it will end, thanks to the change of behaviour the project will contribute to create. They will also become vehicle for the dissemination of the messages of the campaign, thus making other people to be beneficiaries of the project