Awareness raising and information campaigns on the risks of irregular migration in Pakistan

ended

This project will contribute to information and awareness raising among potential migrants in Pakistan by communicating balanced information about the dangers and consequences of irregular migration, options for legal migration, and the legal, social and economic realities of life in Europe. Embedding a behavioural approach, the campaign will employ different channels and trusted messengers to target both prospective migrants and their key influencers. At the same time, the project will build sustainable networks and platforms among different groups of stakeholders to enhance their capacity in raising awareness, providing balanced information and promoting legal pathways. Understanding that effective information and awareness campaigns are built on strong background research, the project will conduct an empirical study on potential (irregular) migrants’ information needs and gaps, their migration intentions, motivations and decision-making processes, their key influencers and channels likely to reach them. Together with lessons learned from ICMPD’s existing practical experience in migration awareness campaigns in Pakistan through the “Migrant Resource Centre” approach, the knowledge gained through the research will lead to campaign activities with pre-tested messages tailored to the country, the regional contexts and the target groups. A robust evaluation of the campaign activities will identify lessons learned and will allow future projects to benefit from them.