Ayudas Automáticas Distribución 2022

ended

Thanks to the help provided by the Media program with this type of grant, we are going to make the Spanish audience aware of different visions of European cinematography. Our idea is to invest the money from this aid in, on the one hand, the purchase of new European films (with more cultural and commercial value), co-financing the MG and, on the other hand, helping to invest more in the launch of various titles, both in cinema and in the other exploitation windows (Home Video, VOD or TV). Given the current situation, especially after the pandemic, we want to make an extra effort on the one hand to market the European films that we distribute through the cinemas, thus reaching a large audience that no longer goes to cinemas (that they have changed the cinemas by digital platforms) and being able to spread more and better European culture. On the other hand, it is a reality that we must invest and commit to online communication and advertising to bring our products closer to current consumers. This will be another of our investment pillars for the promotion of our films. As a summary, we want to bring the most up-to-date European cinema to the general public and spread the cultural values ​​that characterize us through these films.