B-Rural: Boosting The Rural World 2.0

ongoing

B-RURAL 2.0 is an innovative communication project designed to enhance public awareness and understanding of the Common Agricultural Policy (CAP) in Portugal. Building on the success of its predecessor, B-RURAL, the project aims to engage diverse target groups—young people, regional stakeholders, and the general public—through modern, tailored, and impactful communication strategies. The project focuses on amplifying the CAP’s role in promoting sustainability, rural development, and agricultural modernization, addressing misconceptions, and fostering trust. B-RURAL 2.0 employs a multi-channel approach, combining outdoor advertising campaigns, national TV and radio spots, and participatory events to ensure wide reach and meaningful engagement. Key activities include billboards in urban and rural areas, producer testimonial videos, myth-busting videocasts, and active participation in national events and fairs. These actions are complemented by regional stakeholder mapping and synergy-building initiatives, ensuring local customization and long-term impact. With its emphasis on continuity, B-RURAL 2.0 integrates sustainability mechanisms to extend its influence beyond the project’s lifespan. The project’s outputs, such as educational materials and stakeholder networks, will remain active through platforms like AKIS Portugal, fostering ongoing dialogue and collaboration. By leveraging CONSULAI’s expertise in stakeholder engagement and innovative communication, B-RURAL 2.0 serves as a flagship initiative for CAP promotion, bridging the gap between urban and rural populations while reinforcing the CAP’s relevance in addressing critical societal challenges.