Baltic SeaBreeze

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The goal for the Baltic SeaBreeze (BSB) project was to increase awareness of the marine pollution situation in the target sectors of fishing, shipping, and leisure craft owners. Focus areas have been environmental issues in guest harbours and marinas, Blue Flag activities, courses for fishermen and seamen, and a media campaign. The ultimate goal of Baltic SeaBreeze was to change the attitudes and behaviour among the target groups to reduce marine pollution. In the Baltic SeaBreeze Project, 34 partners were involved from Sweden, Finland, Estonia, Latvia, Lithuania, Denmark, Germany, Poland, Norway and Russia. Lead Partner of the project was the Keep Sweden Tidy Foundation. The project secretariat was situated in Stockholm, Sweden. The Baltic SeaBreeze project was designated as one of Baltic 21’s “Lighthouse Projects”. Baltic SeaBreeze had three work packages; Marine Strategic Partnership, Media/Communication Strategy and Fishing/Shipping Network. These three work packages targeted specific areas but interacted and cooperated for educating and raising the awareness in the projects target groups and applying a media strategy. Another important actor in BSB was the international multi-stakeholder reference group with target group representatives.

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