Baroque region Bavaria Bohemia

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The baroque diversity on the Bavarian and Czech sides is impressive. Magnificent buildings (churches, monasteries, castles, residences, theatres and gardens) are among the most important testimonies of the common cultural heritage of the Baroque, designed by architects, painters and sculptors over the period of around 125 years (approximately 1619 to 1745). Many of them were active on the Bavarian and Bohemian side. Among the most famous are the Asam family, the Dientzenhofer, the Tencalla, Johann Blasius Santini-Aichl and Carlo Lurago. The Margrave Theatre in Bayreuth is also a UNESCO World Heritage Site in the assisted area. The project Baroque Region Bavaria Bohemia aims to enhance and combine the common cultural heritage in the assisted area. The aim is to stimulate cross-border cultural exchange, to significantly increase cultural and tourist attractiveness, to network the Baroque monuments and events, to introduce the young generation to this era, to discover hidden baroque treasures and to bring the Baroque period to life in many innovative contributions. This is achieved with a broad mix of bilingual activities (information platform baroque info, print products, web presences, intermedia presentations, exhibitions and tour guides workshops) and with audience-effective baroque events that appeal to the culturally interested audience across borders and give the project orchestras a stage. Attractions, also for the young generation, will be the innovative exhibition In the footsteps of the Baroque at the Depo2015 in Pilsen and the intermedial presentation of the Baroque world Bayern Bohemia at the CEBB in Schönsee, Young artists from the Bavarian and Czech sides are given the opportunity to participate in project ensembles. Cross-border marketing and the establishment of a network of owners of Baroque monuments, organisers, professionals, artists, cultural and tourism partners is the basis for the linking effect and sustainable cooperation in the Baroque region beyond 2020. Target groups are those interested in culture in and outside the project area: Individual travellers, travel groups, baroque experts, architects and, above all, the young generation, which is facilitated by innovative media offers to access this era. The added value of the project lies above all in the fact that the common baroque cultural heritage is marketed as a unit, that cross-border cultural tourism receives strong impetus, that a network is created and the reputation of the region at home and abroad is increased.

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