Bavaria and Bohemia on the Golden Road

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The aim of the project is to increase the attractiveness of the areas of the district of Tachov and the districts of Neustadt, Tirschenreuth and the district free town of Weiden by means of sustainable preservation and enhancement of the common cultural and natural heritage. The relevant area for the project includes the areas of the Bohemian Forest (Český Les) and the Upper Palatinate Forest, which are part of the so-called “Green Band” and have a high ecological value. This preserved common cultural and natural space is to be upgraded and promoted by means of cross-border marketing activities of the partners who are already working on the development of the region in the long term. The following activities are planned as part of a joint comprehensive marketing campaign: Development of printed products — Tourist packages that offer tourist opportunities for active leisure activities for 1, 2, 3 and 5 days. — Information leaflet with a map of the area and registered tourist attractions. — A publication aimed at the most beautiful excursions in the regions of Tachau, Tirschenreuth and Neustadt. — A transferable experience card that allows participation in a prize competition. — Bilingual magazine for the region Tirschenreuth, Neustadt, Weiden and Tachau, 2x annually, interviews with local personalities, current events calendar. Setting up facilities to enable the visitor to actively plan his activities — Interactive information stands for visitors to the region. — Self-operable photopoints. — Covered exhibition in the outdoor area. — Implementation of the previously unrealised marking of the route of the historic Golden Road. Advertising for the region — Dispatch of developed printed products. — Extension of the offer of the Internet presentation. — Paid advertisements in the press and other measures in the field of marketing. — Creation of a short TV film and the inclusion of this short film in the repeated broadcast of the regional TV. — Participation in tourism fairs and other promotional events with models of tourist attractions of the region. — Cross-border meetings of the tourimus managers, promotion of the outputs of the projectAdd value:- Targeted awareness of the tourist potential of the region, tourism “without borders”. — Targeted and sustainable promotion of domestic, active and passive tourism. — Diversification of economic activity in the areas of tourist services and leisure of the population. — Increase the knowledge of visitors about the area. — Increase the identification of the local population with the cross-border region in which they live.

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