Blockframes and Archipel : a new technological ecosystem empowering financing and sales in the audiovisual industry

ended

Cascade8 is the technology subsidiary of the French media group Logical Pictures. Created in 2019, its objective is to develop a technological ecosystem to digitize, streamline and optimize the activities of selling, buying and financing audiovisual content. This ecosystem is composed of various applications, each of which aims to solve a bottleneck in the value chain. These applications are linked to one another to simplify the users’ access and offer them the opportunity to reuse their data between the different services. The Archipel brand is the bridgehead of the whole Cascade8 ecosystem: it is composed of 2 complementary applications dedicated to audiovisual content sales and promotions : - Archipel Market (a promotion platform focused on “fresh” line-up content, which was launched in June 2020 and already has over 1300 users including major names like Apple, Amazon, Netflix...) - Archipel Content (a transactional marketplace focused on library content, which was pre-launched in beta version in February 2020 and fully operational since May 2021). To complete the services related to the rights and revenues value chain, other apps and services are in development (for instance, Mediafinanciers, a platform dedicated to financing content). All the Cascade8 applications aimed to be related to Blockframes, a blockchain-powered tool aimed at automating content rights and revenue management. The project presented to Media focuses on Archipel and Blockframes, as the heart of the ecosystem. After having built the foundations of its first apps, Cascade8's 3-year objective is now to: Pursue the development of Archipel and establish it as a reference content sales tool for content buyers and sellers; Progressively develop Blockframes by using Archipel as a first in real situation use case.