BMW Lone Star Ballroom and BMW M Club Blue at NRG Stadium
Planned · Texas · Last reported Dec 2025
Source: Sports Business Journal
The Houston Texans are launching two high-end hospitality clubs on the field level inside NRG Stadium, branded by BMW. The BMW Lone Star Ballroom offers field access before and after games, food and beverage, valet parking, gifts, and access to Texans legends and VIP guests. The BMW M Club Blue is a smaller speakeasy-style club with chauffeur service and a view of the visitor's tunnel. These clubs
- Status
- Prospective
- Sector
- Stadium, Tunnel, Consumer Products, Car parking, Government, Automotive
- Location
- Houston, Texas, United States of America
- Updated
- 22 Jul 2026
- Source
- Sports Business Journal
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Project Information
Participants
Sponsoring Agency |
Status
Original status | planned |
Taiyo status | Prospective |
Taiyo last update | 2026-07-22 |
Contact
| Not available for this record. |
Description
Description | The Houston Texans are launching two high-end hospitality clubs on the field level inside NRG Stadium, branded by BMW. The BMW Lone Star Ballroom offers field access before and after games, food and beverage, valet parking, gifts, and access to Texans legends and VIP guests. The BMW M Club Blue is a smaller speakeasy-style club with chauffeur service and a view of the visitor's tunnel. These clubs address a shortage of modern corporate entertainment spaces in the 23-year-old stadium and are sold as add-ons to other tickets or suites. |
Original sector | Sports Facilities |
Location
Country | United States of America (USA) |
State | Texas |
City | Houston |
Source
Source | Sports Business Journal |
URL |
More Details
Record type | Project |
Sector | Stadium, Tunnel, Consumer Products, Car parking, Government, Automotive |
Article published date | 2025-12-19 |
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