Boating culture

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Skutföreningen Kustkultur in Finland - Suomen Perinnepurjelaivat was founded in the fall of 2002 in order to develop and improve conditions for commercial use of traditional sailing ships and to find new activities for this floating cultural heritage. The aim of the project was to improve conditions for the use of sailing ships in Finland and Åland. New business models and activities were needed to secure the future of the traditional sailing ships and continue the development of their use. After 31.12.2005, emphasis was shifted to cultural aspects, while marketing was subordinated. The main point was to increase awareness about boating culture, the archipelago and the situation of the boats in our modern society. Another of the project’s goals was to prevent the sale of the boats to foreign countries, and thusly retain the culture in Finland, Sweden and Åland. One also desired to engage youngsters, decision-makers and the general public in boating culture as a pleasant pastime. The project was also aimed at developing new products and new forms of participation within the boating culture for different target group.

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