Boosting innovation and renewal in the commercial and housing offer of SMEs in degraded tourist areas

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INNOVATUR is a project of reactivation and modernisation of the tourist destinations of Madeira, Açores and the Canary Islands that arises as a result of the similar problem detected in relation to the need to match and exceed the expectations of its visitors, thus achieving position as more competitive destinations, and leaving behind obsolete establishments not connected with their environment, potentiality and characteristics of their visitors. In short, it is a project that offers accommodation establishments an opportunity for renovation based on specialisation criteria allowing them to be clearly identified by their target audience (potential customers) on websites, search engines, etc., and offering services and activities related to this specialisation that will bring great added value to their consumers.

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