Bothnian Coastal Route

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The overall objective is to create more awareness of the Bothnian Coastal Route (FI/SE) as an attractive travel route for visitors and locals with its outstanding nature and rich cultural heritage and provide a sound basis for growth and sustainable tourism. The project is based upon an understanding that businesses in the tourism industry would benefit if travellers visiting one destination could see the potential in visiting more destinations within the region and thus staying longer. For this to be a reality, a wide range of products offered have to be pooled and marketed. During the project the participants will get a wider network that will make future cooperation easier and they will see the benefits of working together in a greater geographical context. A consequence of deepened cooperation is expected to result in strengthened networks and internationalization of the coastal tourism industry.

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