Breakthrough-ACTION

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The purpose of the Breakthrough-ACTION project is to increase the practice of priority health behaviors and enabling social norms, including gender norms, for improved health and development outcomes, with an emphasis on improving FP/RH, HIV/AIDS, MNCH, and malaria health outcomes. This purpose will be achieved through the integration of proven social and behavior change (SBC) interventions in health and development programs worldwide. Breakthrough-ACTION will closely coordinate with its sister project, Breakthrough-RESEARCH (RFA-OAA-A-17-000001), to achieve this shared purpose through complementary efforts. Specifically: Breakthrough-RESEARCH will work to disseminate and advance research around SBC technical areas and interventions in which existing evidence is considered insufficient, while Breakthrough-ACTION will work to increase coverage of, and innovate based on, investments in SBC programming that already have significant evidence.Breakthrough-ACTION will build upon USAID investment in SBC research and programming, including both global and bilateral projects, to simultaneously guide new learning and drive broad application of proven practices and tools. It will engage a broad range of health and development stakeholders, supporting them in developing, promoting, and operationalizing a visionary, consensus-driven agenda for social and behavior change that contributes to measurable global health impact. While USAID recognizes SBCC as the cornerstone of its SBC investments to date, it encourages applicants to consider the use of structural and environmental interventions, and to draw upon fields such as behavioral economics, human-centered design, social capital, and social psychology in designing effective solutions to social and behavioral challenges. Please see the Full Breakthrough-ACTION RFA under the "Related Documents" tab.

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