Business and Wellness from Green Economy Growth

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The green movement and circular economy are encouraging growing amount of entrepreneurs because consumers demand for natural, healthy and ecological products is increasing fast. This green and blue growth offers new business opportunities, jobs and an approach for enhancing micro entrepreneurship. Yet, there is a true mismatch between demand and supply. We have an abundance of natural resources in the CB area, but we do not know how to make green business of them. The aim of the project is to support growth and competitiveness of green entrepreneurship and business as emerging sectors by aligning and improving relevant skills. As a result, an aligned, cross-sectoral and professional training programme of green entrepreneurship and business development with its curriculum is designed and piloted. The emphasis of the programme is in developing the local natural resources into sustainable business activities. First, needed skills are identified and aligned through research activities. They are translated into a new training programme with its curriculum, courses, and study material that are all included in an open access online platform. The programme is piloted also online combined with different experience exchanging events. Various communication activities (webinars, information and coaching days, publications) support the project implementation. The project is targeted mainly to micro entrepreneurs that exploit local natural resources in their business activities when producing sustainable, small-scale products and services that contribute to human wellbeing. By improving skills where the special characteristics of the niche market, industry and entrepreneurs are taken into consideration, the entrepreneurs get competence, confidence and tools to develop and grow by their environmental values. The project provides means to modernise professional training and redirect skills helping to adapt to changing business environment.

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