CAP 2023-2027 – relevance and contributions to Denmark – part 5

ended

This project is the fifth information campaign by L-Mediehus about EU´s Common Agricultural Policy (CAP) 2023-2027 and its implementation in Denmark. The campaign addresses an information gap about the CAP and its implementation on the national level, that we have identified in Denmark and among our target groups. Our main target groups are the agricultural sector and all of rural Denmark – key stakeholders of the CAP. The project supply information, news and dialog – weekly for 50 weeks - on key objectives and measurements of CAP 2023-2027 – and the current version of the national strategic plan for Danish agriculture (SP DAP). We deliver updates on the applying CAP rules and schemes - and the practical impacts for stakeholders in Denmark. For perspective we also related to the implementation of CAP in other member states. The campaign focus on three specific themes: how CAP and the national strategies contributes to A) managing transition to sustainable food production systems in EU B) ensuring food security and the long-term resilience of EU agriculture – and C) fostering generational renewal and improving gender balance in agriculture. Our approach is to communicate impartially and at eye level with our users. We present interviews and case stories from the Danish agri-sector and rural areas that visualize the impacts of – and different views on the CAP. We produce 2 weekly pages in our four regional, rural district newspapers - covering the whole country - and also published on our web and App. The articles are promoted by video teasers on Facebook. Our campaign also offers a pallet of other ways to get informed about the CAP on-line: video reportages, podcasts and weekly tailored post on Facebook. We also involve our users via Facebook - giving them the opportunity to ask questions and comment about CAP and its implementation in Denmark. We collect and anchor all our CAP info activity on our main website and the special website: CAPiDanmark.dk