CAP Green Zone: RuralUp!

2026-07-22

“RuralUp!”, the third part of the CAP Green Zone project, is designed to raise awareness among the general public, including young people in urban and rural areas, about the CAP and related strategies and plans, as well as the Rural Pact. Its goal is to enhance the appeal of rural areas as ideal places for living and working, both for agricultural and non-agricultural startups and for those seeking opportunities in remote work. The project emphasizes the benefits of a clean environment, healthy food, a motivated community, and high-speed internet connectivity in these areas. CAP Green Zone: RuralUP! will persist in highlighting the CAP's and the National Strategic Plan's contributions to rural areas. This project will conduct various informational activities across traditional and online channels to enhance the general public's understanding and counteract misinformation. It will focus on presenting facts and data about projects that improve the agrifood chain's quality and sustainability, positively impact the environment, and align with the European Green Deal's objectives. Among the specific objectives of CAP Green Zone: RuralUP! are: • To promote the role of CAP in the modernization of municipalities in rural areas among the young urban population; • To illustrate how the CAP supports young farmers and improves gender balance, increasing women's participation in agriculture. • To present the sector as attractive, offering business opportunities for young and innovative farmers, while highlighting the contribution of CAP in supporting the economic growth in rural regions. To achieve the set goals we will use various media channels: website, mobile app, social media, video sharing platforms, print and electronic media. The expected results will lead to a clearer understanding of the CAP's mission and function, stimulating stakeholder activity, promoting agricultural innovation, promoting young people's interest in rural areas and more.

Bulgaria

2025-10-15