Cap in Focus: Raising Awareness of Common Agricultural Policy

ongoing

The primary objective of the project is to enhance awareness and understanding of the Common Agricultural Policy (CAP) in Poland, including the national CAP Strategic Plan, among Polish citizens. It focuses on CAP's impact on agriculture, rural development, environmental sustainability, food security, and sustainable food production systems. This initiative, a collaboration between EURACTIV Poland, AgroNews, and Orientuj.sie, aims to provide accurate, objective, and comprehensive information. By combining traditional informational tools with innovative digital communication strategies, the project seeks to reach diverse audience segments, including policymakers, farmers, rural communities, the general public, and younger generations. The project's purpose is to restore trust in and improve understanding of the CAP by delivering clear, factual, and objective information about its benefits for agriculture, rural communities, and the environment. The proposed information measures aim to bridge public awareness gaps by addressing prevalent misinformation, clarifying the CAP’s economic, social, and environmental contributions, and aligning these narratives with EU objectives. Through multimedia approaches and targeted outreach, the project aspires to engage Polish citizens broadly, from urban youth to rural stakeholders, by presenting CAP’s relevance to their lives. It seeks to foster a better perception of the CAP and its societal benefits, strengthen trust in the EU among farmers and rural communities, increase younger audiences’ engagement with CAP topics, boost visibility of CAP as a contributor to environmental sustainability and rural development, and improve the overall perception of EU and CAP benefits.