CAP in our lives

ended

Instrumental towards a successful and targeted adoption of CAP and achievement of its objectives, is the effective distribution of information among the general public on the role and significance of CAP, but also the importance of informing relevant stakeholders on the role of CAP in ensuring the sustainability and competitiveness of agriculture in Europe. Consequently, the proposed information measures’ general objective is to achieve a significant and well-targeted contribution towards trust building amongst EU citizens, through a series of awareness raising activities about the CAP and its benefits across the EU, while highlighting its benefits on a national level. The action will focus on citizen and stakeholder engagement and the provision of factual information in order to challenge any established misperceptions about the impact of EU policy making measures, countering any disinformation/misinformation. To meet the general and the specific objectives of the project, the consortium will proceed with the implementation of an awareness raising campaign including both traditional and new media, as well as training workshops and educational activities. Apart for the activities related to the project management, the campaign will include the following: - Training Workshops for stakeholders - Online Informational Portal on CAP and Agriculture (General Information on CAP, Articles, Interviews, News & Events, CAP Opportunities & financing guidance tool) - CAPture it - Video contest - Farm to School Workshops - Participation at Youth Festival with Live Link - Production and placement of Informational Videos - Web and Social Media Information Campaign - Local stories/case studies related to CAP (Web-TV show)