Caramel Films

ended

Reinvestment Activity Plan 2024 Our reinvestment activity plan will consist in the acquisition of distribution rights as well as the promotion of non-national European films. In terms of acquisitions, we will look for high profile European directors with films playing in A-festivals as well as discovering new talents and engaged voices. In this acquisition process, we will put a priority in finding films which defend values that are important to us, such as diversity of cultures and integration. In terms of promotion, marketing and advertising, we will design a customized marketing campaign for each of these films, with special events, publicity and social media that will be planned specifically. Also, in order to reach new audiences, we will pay specific attention to digital campaigns as well as innovative partnerships and collaborations.