Centre of Media Management

partially funded

There are hundreds of Startups emerging Startups in India. Their innovative ideas need to be promoted among their respective target customersorconsumers. The expenses incurred on Marketing and Promotion are huge fro startups and consume a major share of their fundingsorcapitals restricting their growth in other areas of their business. The Idea of Centre of Excellence in Media Management is emerged from the experience of such problems shared by incubatees at AIC-ADT. Considering this as a major need of the incubatees, the Centre of Excellence will dedicatedly work towards providing media solution to its incubatees. The beneficiaries of AIC-ADT are majorly innovators belonging to the rural segment along with Women Self Help groups, Farmer Producer Organization and individual entrepreneurs. It is not very practical for them to purchase all the required equipment for branding of their produce. In efficient marketing and promotion of their startup often results in lesser marketing of their produce although it is of a higher quality. This Centre of Excellence on Media Management focuses on solving the problems of such startups by providing them the necessary mentoring services, facilities required for branding of their product along with product portfolio shooting help and further assisting them for managing their media accounts and for effectively reaching out to their customer or consumer groups. Apart from dedicated media management services, the center will also provide mentoring, guidance and services based on latest trends of Data Processing for better segmentations and targeting of the startups consumerorcustomer groups.