China IPR SME Helpdesk 2015-2017 (phase 4)

ended

Under the overarching objective of the COSME Work Programme to support European SMEs in their internationalization process, encouraging SME competitiveness and innovation, the protection of IPR is an underlying objective. The proposed China IPR SME Helpdesk project supports these overall COSME objectives through the specific aims of its seven linked Work Packages. 1. Provision of Dedicated Enquiry Helpline to provide personalised first line IP advice; 2. Development of state-of-the art IPR training materials and state of the art research 3. Delivery of online and offline training events in Greater China and Europe; 4. Monitoring of IP policy and legislation in Greater China as well as facilitation of initial contact with local law enforcement agencies; 5. Supporting IP practices with in EU-China business partnerships 6. Dissemination of project outputs and marketing activities for greater service uptake including website and common front page and the establishment of an effective cooperation mechanism across all three Helpdesks; 7. Support of joint actions between regional helpdesks and European Helpdesk Our overall strategy which builds on seven years of implementing the China IPR SME Helpdesk ensures that all objectives will be reached through an integrated marketing and communications strategy, which maximizes outreach to EU SMEs through intermediary organisations and directly via social media - “Calling SMEs to take Action” to protect their IPR through Don’t Loose It Be IPR protected campaign’ reflecting an analytical framework to measure the monetary impact of the project.