CIAK: MigrACTION! A raising awareness campaign on migrants' contribution to EU societies

ended

CIAK: MigrACTION! seeks to raise awareness on migrants’ contribution to EU societies and to promote a positive narrative based on real facts on migration and integration, in four so called EU “border Countries” (Italy, Greece, Austria, Hungary) in which the public opinion seems particularly negative toward migrants (average 69% of negative perception- Eurobarometer 2016). Thanks to five Working Packages and a multi-stakeholder consortium of 7 applicants form the above mentioned 4 EU Member States, the action aims at reaching two specific objectives. SO1: Fill the knowledge gap and promote a positive narrative on migration and integration trough real data and facts highlighted in an in-depth research (WP2) and communicated by well-trained media professionals and young media-activists (WP3). SO2: Promote awareness raising on the positive contribution of migrants to our societies, combating stereotypes and giving voice to third-country nationals trough youth action (WP4), visual social media campaign (WP5) and dissemination (WP6). At the end of the proposed 24-month action, an overall number of at least 1.500.000 people will be reached. Tailored activities will directly target specific multipliers, such as: 150 media professionals and journalists; 60 young leaders also called “young ambassadors”; 100 young media-activists; 20 young influencers on social media (youtubers and instagrammers). Citizens with migration background will participate and be actively involved in each and every activity in a cross-cutting way being a segment of all target groups. Beside the 7 applicants, 3 Local Authorities are associated and support the action: the cities of Naples (IT), Athens (GR) and Graz (AT), as well as ECCAR (Coalition of Cities against Racism). Combining web-based viral activities with in presence training and awareness raising ones, Pan-European events with local ones, the action will have an expected multi-level impact on different very sensitive segments of the society.