Coastal Actions on Sustainable Tourism

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The CAST project aims to strengthen coastal tourism by identifying new opportunities to attract and retain visitors and improve products and services while guaranteeing the sustainability of tourism. Kent, Pas-de-Calais and West-Flanders experience similar issues in coastal tourism, the partners therefore seek common solutions. Coastal tourism in the partner regions is of significant value but it is in decline. To develop this important economic activity in a sustainable manner, improvements in product, quality, communication, marketing and research are vital. In order to achieve these objectives the project will focus on a joint analysis of the area, common marketing actions, and a pilot study in coastal management. They will strive to change perceptions through tools such as jointly branded maps and campaigns, study trips, a joint website about coastal activities in the partner areas. Young people, second home owners and tourism businesses will be the main focus of these efforts, with coastal activities and other new initiatives to inspire them and keep them interested.

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