CohesionCha(lle)nge: Change Perspectives, Embrace New Challenges

ongoing

The CohesionCha(lle)nge project is an ambitious and forward-thinking communication campaign designed to address a critical information gap surrounding EU Cohesion Policy, particularly at the regional level. It is coordinated by Editoriale Nazionale S.r.l., one of Italy’s leading media groups, the project capitalizes on its extensive expertise in journalism and digital media to ensure the effective dissemination of information. The project’s name encapsulates the dual focus of the initiative: the challenge of making Cohesion Policy tangible and relevant to both the general public and young people, and the change it seeks to inspire by showcasing the policy's transformative impact on communities across Europe. In this regard, its background and rationale stem from the need to address critical gaps in public awareness, as evidenced by the latest Eurobarometer surveys, which reveal that many Europeans—particularly young people—are unaware of EU-funded projects in their regions and the tangible benefits of Cohesion Policy. The project will also focus on two key aspects of Cohesion Policy’s impact: its role in fostering economic development by building productive districts in less developed regions and its contribution to education and training, which strengthens human capital—a crucial driver of regional and national growth. By showcasing these dimensions, the project aims to connect policy goals to real-world benefits, making the policy’s relevance and transformative potential clear to diverse audiences. The project aims to demystify Cohesion Policy, by employing dynamic storytelling, cutting-edge communication tools, and fostering collaborative dialogue to bridge the disconnect between policy and citizens’ daily lives. This way the project ensures broad outreach and engagement and that the policy is not only well-understood by the European citizens and stakeholders but also appreciated for its evolving role in addressing current and future challenges across the EU. Th