Communicating U.S. Private Business Sector Impact and Success in Indonesia

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The Public Affairs Section of the U.S. Embassy in Jakarta announces an open competition for a grant to conduct a long-term, multi-channel, strategic communications campaign, involving public messaging through traditional and social media, outreach, events, and media engagement, to increase appreciation and understanding among Indonesian audiences of the positive impact of the U.S. private sector and individual U.S. businesses to: A) growing and strengthening the Indonesian economy through trade and investment; B) investing in the Indonesian workforce, through local hiring, skills-building, human capital development, and equal opportunity practices; and C) promoting Indonesia’s long-term economic well-being and prosperity through sustainable, transparent and responsible environmental, social, and governance practices that abide by local laws. The multi-faceted benefits that U.S. companies and business practices bring to Indonesia have been insufficiently portrayed, defined, and messaged, with U.S. government economic communications focused largely in support of key policy efforts (such as IPEF, Blue Dot Network, JETP), and that of U.S. businesses aimed at strengthening their own respective brands. Successful proposals will convey how to align and communicate the achievements, impact, and excellence of the U.S. private sector, from SMEs to large multinational corporations, in Indonesia in support of Brand USA . Your proposed communications campaign plan may include or involve: -       High-profile events with U.S. business leaders and/or U.S. and Indonesian government representatives; -       Media placement of success stories and profiles of individual U.S. companies; -       Newsworthy annual reports/products; -       Regular and sustained digital messaging; -       Emphasis on the tech sector and how U.S. digital innovators are supporting Indonesia’s digital transition; -       Data that quantifies the value of U.S. private sector engagement in Indonesia; -       Creative approaches that celebrate U.S. corporate excellence that goes beyond dollars, including Corporate Social Responsibility, training, and workforce development; -       Championing U.S.-style private sector-led economic engagement; -       Highlighting how U.S. companies promote transparency and inclusion, abide by local laws, maintain high ethical standards, and support fair economy practices; -       Highlighting U.S. company outreach for the development of STEM and needed critical sector education programs in high schools and universities; -       Support given by U.S. companies for supply chain development across identified IPEF critical sectors; -       Positive impact in Indonesia by U.S. international development agencies and U.S. government initiatives to promote investment; -       The impact of U.S. investment in renewable energy and conservation; -       Partnerships with U.S. higher education institutions and EducationUSA; -       Indonesian alumni from U.S. higher education institutions and U.S. government exchange programs now engaged in entrepreneurship; -       Partnerships with Indonesian NGOs and local and national governments showcasing the value of collaboration with the U.S. business sector. Award recipients are expected to dedicate full-time staff to managing and executing this multi-year strategic communications effort. Audiences include: ·      Established opinion leaders including government officials, business leaders, and journalists ·      High-information college graduates ·      Social media influencers and online communities ·      Engaged and career-minded youth