Communication campaign to promote Bulgarian EDEN destinations - second edition

ended

The specific objectives of the proposal are: Raising awareness and recognition of the Bulgarian EDEN destinations by integrating their promotion in the overall marketing strategy of Bulgaria as a tourist destination; Increasing recognition of the diversity, uniqueness and quality of each EDEN destination in Bulgaria; Identification of key marketing travel enablers and involving them in promotional activities to raise tourists' awareness, attitude and purchase intentions towards the Bulgarian EDEN destinations; To create and maintain new and up-to-date promotional content for the Bulgaria EDEN destinations. The current project proposal is fully in line with the objectives of the European Commission regarding the EDEN initiative within the COSME Programme terms of: drawing attention to the value, diversity and shared characteristics of European tourist destinations; enhancing the visibility of the emerging European tourist destinations of excellence, especially the lesser known; providing the EDEN winning destinations with visibility at domestic and international level. The current project proposal is in full compliance with the priorities of the European Commission regarding the EDEN initiative in order to encourage collaborations for increasing the visibility of emerging European tourist destinations of excellence, as well as the aim of the COSME Programme “to promote growth and to strengthen the competitiveness and sustainability of enterprises in the European Union”. Concurrently the project will contribute to the implementation of common measures for sustainable tourism development under the Lisbon Treaty, COM (2007) 621 Agenda for a sustainable and competitive tourism, COM (2010) 352 Europe - leading global destination - new policy framework promoting an enabling environment for active participation of local businesses and communities in the tourism sector and encourage cooperation between Member States.