Competitive Retail

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The aim of the CORE project is to address the digital transformation of the retail sector in partner territories by carrying out a tailored, scalable and mentored digitalization that will observe the different degrees of technological maturity of retail SMEs. Thus, the general objective of the project is to contribute to innovation and competitiveness in retail SMEs in POCTEFA space, through cooperation between this sector and entities specialized in R+D+i. It is expected that upon completion of the project, a relevant part of the retail sector in the partner territories will be immersed in a process of useful digital transformation, making retail SMEs more competitive. Among the partner territories, as well as among them and the rest of the space of cooperation, there are commercial flows that cross-border cooperation would enable to approach jointly. Also, the emergence and evolution of shopping centres in France took place earlier than in Spain, thus cooperation enabling valuable exchanges of information. In addition, Big Data solutions are nourished by the volume and diversity of data, something cooperation enables. As novelties, to remark the approach consisting of a “useful” digitalisation strategy and the fact of retail sector, traditionally local, working in cross-border cooperation.

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