Comunicazione Multimediale Integrata per la Filiera del Turismo

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The project aims to promote communication based on innovative technologies for the area Como / Ticino, with particular attention to the seasonal adjustment of the influx of tourism, with: 1) creation of a cross-border services, the management model for effective and Multimedia communication for the tourism economy; 2) development of innovative communication for the tourism industry, in which the various actors, public and private, on both sides of the border, creating a more coordinated communication Tight integration; 3) creation of a pilot application for the tourist promotion of the Como / Ticino 4) development of an innovative technology that takes advantage of all currently available channels (web, mobile phone, smartphone, iPod, YouTube, Flickr) to diversify the offer. The field test will be the conference tourism (ideal for the purpose of seasonal adjustment), but the results can be reused for any tourism industry.

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